{"product_id":"pr-tools-to-toot-your-diane-seltzer-9781481143554","title":"PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations","description":"\u003cb\u003e2013 Small Business Book Awards Winner in Marketing Category\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you don't toot your own horn, who will? \u003cp\u003e\u003c\/p\u003e Written by a 20 year marketing veteran and founder of Small Business Marketing Tools (SBMarketingTools.com), this book arms you with the practical knowledge and solid advice you need to develop and manage PR for your growing small business. With a focus on low-cost yet impactful ideas, this book is full of straight-forward, easy-to-follow strategies that any small business can use on their own. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eHighlights include: \u003c\/b\u003e how to build a PR strategy, managing common PR agency tasks in-house, identifying news worthy of a press release (along with how to write and distribute them), building valuable relationships with key media contacts and journalists, using specific social media PR strategies, targeting strategies for local public relations, building a website press room, creating a PR pipeline and more! \u003cp\u003e\u003c\/p\u003e \u003cb\u003eBONUS PR TOOLS: \u003c\/b\u003e Book includes links to download free templates and guides - Press Release Checklist (for step-by-step creation, distribution and promotion planning), Press Release Template and Media Outreach Guide (to track and manage media outreach efforts).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diane Seltzer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1481143557\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781481143554\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.25d","brand":"Diane Seltzer","offers":[{"title":"Paperback","offer_id":48439357669631,"sku":"9781481143554","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8b0ecb00-0adf-4059-853b-fd8f6ef6c25f.jpg?v=1777177117","url":"https:\/\/www.whiterainbookhouse.com\/products\/pr-tools-to-toot-your-diane-seltzer-9781481143554","provider":"WR Book House","version":"1.0","type":"link"}