{"product_id":"pr-works-nancy-marshall-9781511641616","title":"PR Works!: How to create, implement and leverage a public relations program for your small business","description":"\u003cp\u003ePR Works  is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven(R) there will be no guesswork \u003c\/p\u003e\u003cp\u003eWritten by Nancy Marshall, The PR Maven(R), PR Works  is an essential tool for any business owner that wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou Will Learn...\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow Public Relations Works\u003c\/li\u003e\n\u003cli\u003eThe Importance of Having a Game Plan\u003c\/li\u003e\n\u003cli\u003eThe Art of Storytelling\u003c\/li\u003e\n\u003cli\u003eSocial Media Programs That Generate Results\u003c\/li\u003e\n\u003cli\u003eProven Ways to Increase Website Traffic\u003c\/li\u003e\n\u003cli\u003eThe Secret To Scoring Big With The Media\u003c\/li\u003e\n\u003cli\u003eThe Know, Like, and Trust Factor\u003c\/li\u003e\n\u003cli\u003eHow To Position Yourself As An Expert\u003c\/li\u003e\n\u003cli\u003eCreating Your PR Team\u003c\/li\u003e\n\u003cli\u003eMeasuring Success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlus, the author has included many helpful examples that you can repurpose and use for your own business.\u003c\/p\u003e\u003cp\u003eThis book is the essential guide to help small businesses increase their profitability by implementing their own public relations programs. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat Others Are Saying...\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Nancy is my go-to person as far as learning anything to do with PR, Marketing and communications for non-profits, for-profits, municipalities or individuals. She has a wealth of anecdotes to illustrate whatever she is talking about.\"\u003c\/p\u003e\u003cp\u003e- Professor Tom Morrione, Colby College\u003c\/p\u003e\u003cp\u003e\"I've known Nancy Marshall for many years and have always been impressed with her incredible understanding of how the PR world works. She's leveraged her 30+ years in public relations to build a powerhouse agency that is known as THE place to go if you want to get your company in the spotlight. As PR has evolved with the addition of the digital world, Nancy has remained on the forefront - effortlessly folding the new media opportunities into her bag of tricks. Her decades of experience, connections and smart business practices have truly earned her the title of PR Maven. Learning from Nancy is learning at the feet of the Master.\"\u003c\/p\u003e\u003cp\u003e- Drew McLellan, CEO, Agency Management Institute\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nancy Marshall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1511641614\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781511641616\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.28d","brand":"Nancy Marshall","offers":[{"title":"Paperback","offer_id":44124357329151,"sku":"9781511641616","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_69b6e2b5-f93f-4862-afdd-5e0b584c6848.jpg?v=1687436287","url":"https:\/\/www.whiterainbookhouse.com\/products\/pr-works-nancy-marshall-9781511641616","provider":"WR Book House","version":"1.0","type":"link"}