{"product_id":"practical-local-business-marketing-lonnie-jay-rakestraw-9780692243299","title":"Practical Local Business Marketing: Your guide to practical affordable local business marketing that works!","description":"\u003cp\u003e\u003cstrong\u003ePractical Local Business Marketing\u003c\/strong\u003e is your guide to proven cost-effective marketing methods that work. \u003c\/p\u003e \u003cp\u003eMost business owners have never had someone take the time to explain the major tools that are available to them for their marketing efforts and how they fit together - until now.\u003c\/p\u003e \u003cp\u003eThis book contains the same information that I have used successfully many times to help local businesses get more customers. Written in a conversational tone, I want you to feel like you are getting advice from a friend. After all, this is the same advice and information that I would give to to my closest friend. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eYou will learn: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWhat tools to use to get the greatest return on your investment.\u003c\/li\u003e \u003cli\u003eWhy you want to use them. \u003c\/li\u003e \u003cli\u003eWhen it makes sense to use them. \u003c\/li\u003e \u003cli\u003eHow to maximize their effectiveness. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eBy the time you finish reading this book, you will be able to define a marketing strategy for your business that is practical and doable. You will understand where your target market is looking for local products and services, how to reach them, and how to engage with them after you get them into your business so that you keep them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lonnie Jay Rakestraw\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692243291\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692243299\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Swr Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 98\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.20d","brand":"Lonnie Jay Rakestraw","offers":[{"title":"Paperback","offer_id":48443616428287,"sku":"9780692243299","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3ff9dd22-9377-45dd-8666-94e03244a7c0.jpg?v=1777206653","url":"https:\/\/www.whiterainbookhouse.com\/products\/practical-local-business-marketing-lonnie-jay-rakestraw-9780692243299","provider":"WR Book House","version":"1.0","type":"link"}