{"product_id":"practical-marketing-research-ken-deal-9780920219799","title":"Practical Marketing Research: A Guidebook for Marketing Insights","description":"Practical Marketing Research is a research, insights and analytics textbook for students and a handy\u003cbr\u003ereference for practitioners and clients. It is designed to give you access to the essential knowledge\u003cbr\u003eand skills needed to: design and execute marketing research projects, analyze the results and\u003cbr\u003ecommunicate the findings using a highly structured, step-by-step methodology illustrated by\u003cbr\u003enumerous practical, real-life examples. This book will teach you how to employ the tools and\u003cbr\u003etechniques used by marketing research professionals today. Practical Marketing Research is written\u003cbr\u003eby three experienced, active marketing researchers. Ken Deal, professor emeritus of marketing at\u003cbr\u003ethe DeGroote School of Business, Jordan A. Levitin, Senior Vice-President with Illumina Research\u003cbr\u003ePartners, and Chuck Chakrapani, president of Leger Analytics and Distinguished Visiting Professor\u003cbr\u003eat the Rogers School of Management. Their blend of theoretical expertise and practical knowledge\u003cbr\u003emakes this book unique in the field of marketing research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken Deal, Jordan A. Levitin, Chuck Chakrapani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0920219799\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780920219799\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Https: \/\/Www.Collectionscanada.Gc.Ca\/Ciss-Ssc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 492\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.99d","brand":"Ken Deal","offers":[{"title":"Paperback","offer_id":46962530746623,"sku":"9780920219799","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_82140674-7adc-4e4f-a1e4-fe42b3487eba.jpg?v=1750651729","url":"https:\/\/www.whiterainbookhouse.com\/products\/practical-marketing-research-ken-deal-9780920219799","provider":"WR Book House","version":"1.0","type":"link"}