{"product_id":"practical-pr-lloyd-corder-ph-d-9781449511050","title":"Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results","description":"Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lloyd Corder Ph. D.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449511058\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449511050\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/11\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.99w x 0.22d","brand":"Lloyd Corder Ph. D.","offers":[{"title":"Paperback","offer_id":48800258752767,"sku":"9781449511050","price":19.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/practical-pr-lloyd-corder-ph-d-9781449511050","provider":"WR Book House","version":"1.0","type":"link"}