{"product_id":"practical-research-methods-for-media-m-ire-messenger-davies-9780820329246","title":"Practical Research Methods for Media and Cultural Studies: Making People Count","description":"\u003cp\u003eMany very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behavior. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research to opinion polls to psychological studies of human behavior. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book provides a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: planning it, doing it, and understanding it. \u003cp\u003e\u003c\/p\u003eThe book shows how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M疂re Messenger Davies, Nick Mosdell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 082032924X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780820329246\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Georgia Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.46h x 6.36w x 0.49d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2007 pg. 228","brand":"M疂re Messenger Davies","offers":[{"title":"Paperback","offer_id":44059866464511,"sku":"9780820329246","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42ed3261-cd8d-4979-8cba-36bb489bfae3.jpg?v=1685060779","url":"https:\/\/www.whiterainbookhouse.com\/products\/practical-research-methods-for-media-m-ire-messenger-davies-9780820329246","provider":"WR Book House","version":"1.0","type":"link"}