{"product_id":"practical-web-analytics-for-user-michael-beasley-9780124046191","title":"Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users","description":"\u003cp\u003e\u003ci\u003ePractical Web Analytics for User Experience \u003c\/i\u003eteaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A\/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Beasley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0124046193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780124046191\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan Kaufmann Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.50w x 0.50d","brand":"Michael Beasley","offers":[{"title":"Paperback","offer_id":43946204725503,"sku":"9780124046191","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_61b6c116-32d5-4656-8cc8-790f0cdcf075.jpg?v=1681512020","url":"https:\/\/www.whiterainbookhouse.com\/products\/practical-web-analytics-for-user-michael-beasley-9780124046191","provider":"WR Book House","version":"1.0","type":"link"}