{"product_id":"precision-marketing-jeff-zabin-9780471467618","title":"Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers","description":"Today, the pressure to demonstrate \u003ci\u003eMarketing ROI\u003c\/i\u003e has never been greater, and many companies are taking a more \u003ci\u003escientific\u003c\/i\u003e approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers' specific wants and needs. This process is called \u003ci\u003eprecision marketing\u003c\/i\u003e. Based on extensive research and their own experience working with some of the world's largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to \u003ci\u003eMinority Report\u003c\/i\u003e, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Zabin, Gresh Brebach\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471467618\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471467618\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.02w x 0.99d","brand":"Jeff Zabin","offers":[{"title":"Hardcover","offer_id":45896423768319,"sku":"9780471467618","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a58bc6da-8b27-4490-9f4c-a0ce01c69361.jpg?v=1721371380","url":"https:\/\/www.whiterainbookhouse.com\/products\/precision-marketing-jeff-zabin-9780471467618","provider":"WR Book House","version":"1.0","type":"link"}