{"product_id":"predictable-winners-stuart-e-jackson-9781503638853","title":"Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services","description":"\u003cp\u003eConsistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through commercial launch and beyond. \u003ci\u003ePredictable Winners\u003c\/i\u003e is a handbook of best practices for improving the odds of success at every step. Product leaders, innovation teams, and senior executives will find practical insights to improve R\u0026amp;D effectiveness and ROI--while delighting customers with a pipeline of compelling new products and services. Crucially, disciplined innovation practices lead to success rates well above industry benchmarks. \u003c\/p\u003e \u003cp\u003eThe authors' comprehensive, systematic approach is covered step-by-step in 25 chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. \u003ci\u003ePredictable Winners\u003c\/i\u003e also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stuart E. Jackson, Ilya Trakhtenberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1503638855\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781503638853\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford Business Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Stuart E. Jackson","offers":[{"title":"Hardcover","offer_id":46311273103615,"sku":"9781503638853","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c2fccd7c-c944-47b1-80e1-9ddcc4eb385d.jpg?v=1730889035","url":"https:\/\/www.whiterainbookhouse.com\/products\/predictable-winners-stuart-e-jackson-9781503638853","provider":"WR Book House","version":"1.0","type":"link"}