{"product_id":"premium-power-p-rosengarten-9781403998835","title":"Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi","description":"At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Rosengarten, C. Stuermer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1403998833\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781403998835\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.44w x 0.66d","brand":"P. Rosengarten","offers":[{"title":"Hardcover","offer_id":46747623883007,"sku":"9781403998835","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e29398d4-ce1c-48df-8a84-d8bbbbf0a4dd.jpg?v=1743584264","url":"https:\/\/www.whiterainbookhouse.com\/products\/premium-power-p-rosengarten-9781403998835","provider":"WR Book House","version":"1.0","type":"link"}