{"product_id":"presidents-messages-and-flyer-side-chats-larry-steckler-9781518636882","title":"Presidents Messages and Flyer-Side Chats: the Radio Shack Days","description":"A vital part of marketing is communications with your customer, and in the case of a large retailer like Radio Shack with thousands of outlets, communicating with your store managers. Lew Kornfeld was truly an ace at that task. In this book are all of his communication with his employees in his President's Letters, and with his customizers and store managers through a monthly newsletter he titled \"Intercom.\" There is much to be learned here, so dig in and Lew show you how to build your business\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Steckler, Louis F. Kornfeld\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1518636888\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781518636882\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.01w x 0.57d","brand":"Larry Steckler","offers":[{"title":"Paperback","offer_id":44890851410175,"sku":"9781518636882","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_49283c7a-8758-4aeb-ba40-5b6c2d9e3af6.jpg?v=1709740209","url":"https:\/\/www.whiterainbookhouse.com\/products\/presidents-messages-and-flyer-side-chats-larry-steckler-9781518636882","provider":"WR Book House","version":"1.0","type":"link"}