{"product_id":"presumptive-design-leo-frishberg-9780128030868","title":"Presumptive Design: Design Provocations for Innovation","description":"\u003cp\u003eEverything you know about the future is wrong. \u003ci\u003ePresumptive Design: Design Provocations for Innovation\u003c\/i\u003e is for people \"inventing\" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leo Frishberg,Charles Lambdin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128030860\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128030868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan Kaufmann Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.50w x 0.90d","brand":"Leo Frishberg","offers":[{"title":"Paperback","offer_id":48112841818367,"sku":"9780128030868","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ce453db-e2bf-4182-8656-5b67776ddcda.jpg?v=1769611306","url":"https:\/\/www.whiterainbookhouse.com\/products\/presumptive-design-leo-frishberg-9780128030868","provider":"WR Book House","version":"1.0","type":"link"}