{"product_id":"price-elasticity-martin-fassnacht-9783631647059","title":"Price Elasticity: Research on Magnitude and Determinants","description":"Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Fassnacht,Evelyn Friedel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3631647050\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783631647059\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 185\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.90w x 0.80d","brand":"Martin Fassnacht","offers":[{"title":"Hardcover","offer_id":48446264115455,"sku":"9783631647059","price":74.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_02ab40c9-57f6-4acb-ac0f-3868a899ce10.jpg?v=1777223620","url":"https:\/\/www.whiterainbookhouse.com\/products\/price-elasticity-martin-fassnacht-9783631647059","provider":"WR Book House","version":"1.0","type":"link"}