{"product_id":"pricing-design-dan-mall-9798305674330","title":"Pricing Design","description":"Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Mall\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798305674330\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 56\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.15d","brand":"Dan Mall","offers":[{"title":"Paperback","offer_id":46640866427135,"sku":"9798305674330","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_373dafcc-6662-4a47-8ab9-d1cab58bc7d0.jpg?v=1740670710","url":"https:\/\/www.whiterainbookhouse.com\/products\/pricing-design-dan-mall-9798305674330","provider":"WR Book House","version":"1.0","type":"link"}