{"product_id":"pricing-for-profit-dale-furtwengler-9780814433003","title":"Pricing for Profit: How to Command Higher Prices for Your Products and Services","description":"\u003cp\u003e\u003cstrong\u003eThis accessible and practical guide teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. \u003cem\u003ePricing for Profit\u003c\/em\u003e shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or service being offered.\u003c\/p\u003e\u003cp\u003eIn this book, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003equantify the value of their products or services;\u003c\/li\u003e\n\u003cli\u003edistinguish between price buyers and value buyers;\u003c\/li\u003e\n\u003cli\u003ebundle their offerings for competitive advantage and increased customer value;\u003c\/li\u003e\n\u003cli\u003eand craft a powerful marketing message that communicates value.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, \u003cem\u003ePricing for Profit\u003c\/em\u003e is a must-read for businesspeople who want to generate more unit sales, close more sales overall at higher prices--and make more of the money they deserve with less unnecessary effort.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dale Furtwengler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814433006\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814433003\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.51d","brand":"Dale Furtwengler","offers":[{"title":"Paperback","offer_id":44120317133055,"sku":"9780814433003","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7b8aa58b-346a-4f69-b140-f7abe4dea7cd.jpg?v=1687413676","url":"https:\/\/www.whiterainbookhouse.com\/products\/pricing-for-profit-dale-furtwengler-9780814433003","provider":"WR Book House","version":"1.0","type":"link"}