{"product_id":"pricing-perspectives-s-rothenberger-9780230207226","title":"Pricing Perspectives: Marketing and Management Implications of New Theories and Applications","description":"The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Rothenberger,Florian Siems\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230207227\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230207226\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/03\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.90d","brand":"S. Rothenberger","offers":[{"title":"Hardcover","offer_id":47420395553023,"sku":"9780230207226","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0bdf7de5-148b-4e7c-a57d-935974bc849b.jpg?v=1761526044","url":"https:\/\/www.whiterainbookhouse.com\/products\/pricing-perspectives-s-rothenberger-9780230207226","provider":"WR Book House","version":"1.0","type":"link"}