{"product_id":"pricing-photography-michal-heron-9781581158885","title":"Pricing Photography: The Complete Guide to Assignment and Stock Prices","description":"Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer's bookshelf.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michal Heron, David Mactavish\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1581158882\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781581158885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 10.90w x 0.60d","brand":"Michal Heron","offers":[{"title":"Paperback","offer_id":43985198645503,"sku":"9781581158885","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_da8a5afa-0eed-4dbf-a0b4-354d0106328e.jpg?v=1683276140","url":"https:\/\/www.whiterainbookhouse.com\/products\/pricing-photography-michal-heron-9781581158885","provider":"WR Book House","version":"1.0","type":"link"}