{"product_id":"pricing-services-and-revenue-management-jochen-wirtz-9781944659189","title":"Pricing Services and Revenue Management","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eCreating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. \u003cem\u003ePricing Services and Revenue Management\u003c\/em\u003e explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jochen Wirtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659188\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659189\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ws Professional\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 69\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.15d","brand":"Jochen Wirtz","offers":[{"title":"Paperback","offer_id":43940251271423,"sku":"9781944659189","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_677291de-2e40-48d0-9604-8936d7b21e0c.jpg?v=1681446116","url":"https:\/\/www.whiterainbookhouse.com\/products\/pricing-services-and-revenue-management-jochen-wirtz-9781944659189","provider":"WR Book House","version":"1.0","type":"link"}