{"product_id":"prime-time-peter-longini-9781626612020","title":"Prime Time: The Game of Television","description":"\u003ci\u003ePrime Time: The Game of Television\u003c\/i\u003e is a role-playing simulation of America's television business. This book is the players' manual to that simulation. It provides the rules, facts, and procedures through which students assume the roles of producer, network executive, and advertiser. Over the course of a semester, students live the history of television, beginning in a three network over-the-air broadcast environment and ending in a digital world where viewers can watch programming from multiple sources, with diverse forms of financial support, using a variety of different devices. \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePrime Time\u003c\/i\u003e is organized into three seasons corresponding with the evolution of the medium. Season One, \"The Broadcast Era,\" introduces student-players to the essential roles that comprise network television including executives and producers, the judicial system, advertisers, and viewers. It also addresses program content standards, as well as finances. \u003cp\u003e\u003c\/p\u003eSeason Two, \"The Cable Era,\" broadens students' understanding of television to include cable networks, satellite and cable distributors, Independent Service Corporations and the Public Broadcasting System. Advertising demographics and ratings generated in the game become keys to programming strategy. Season Three, \"The Digital Era,\" brings the game into today's multi-screen environment and includes player Awards of Merit and grading. \u003cp\u003e\u003c\/p\u003eThrough the course, students develop a first-hand understanding of television as a multi-billion dollar industry subject to powerful outside pressures as well as internal competition.\u003ci\u003ePrime Time: The Game of Television\u003c\/i\u003e offers an active, creative, hands-on learning experience for students of media, television, and communications. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eJames Gardner\u003c\/b\u003e holds an M.F.A. in directing from the Yale School of Drama, an M.A. in theatre and a B.A. in writing from the University of Pittsburgh. He is an associate professor, and the Director of Television Studies at Chapman University's Dodge College of Film and Media Arts, as well as a prolific director and producer. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePeter Longini\u003c\/b\u003e earned a Ph.D. in communication research at the University of Pittsburgh. He is the director of Peter Longini Communications, an editorial services business. Dr. Longini has taught speech and theatre arts at the University of Pittsburgh, and mass communication at Brooklyn College.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Longini, James Gardner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1626612021\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781626612020\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.31d","brand":"Peter Longini","offers":[{"title":"Paperback","offer_id":43979432755455,"sku":"9781626612020","price":109.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_920145fb-404e-46b7-8ba4-94d7be381c93.jpg?v=1683245512","url":"https:\/\/www.whiterainbookhouse.com\/products\/prime-time-peter-longini-9781626612020","provider":"WR Book House","version":"1.0","type":"link"}