{"product_id":"principles-of-digital-marketing-j-christian-connett-9781533178879","title":"Principles of Digital Marketing: 7 Keys to Online Success in Today's Information Economy","description":"\u003cp\u003e\u003ci\u003ePublished in association with ForVera Media\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWritten with the small and mid-sized business in mind, \u003cb\u003ePrinciples of Digital Marketing\u003c\/b\u003e \u003ci\u003e(2nd Edition)\u003c\/i\u003e reveals 7 Keys to developing a simple Digital Marketing Strategy that will help you reach your target audiences in ways that matter the most. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEach Key in this book gives you a no-nonsense \"how-to\" blueprint for your Digital Marketing efforts that will help you achieve the online results and goals that you're after. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Christian's depth of knowledge on the various subjects includes the importance of developing a digital marketing plan, conducting audits and scheduling, proper channel optimization, content creation, analytics and of course, search engine optimization. \u003cbr\u003eChristian has many years of experience in determining what works and what does not function so well when it relates to proper social media management and engineering.\"\u003c\/i\u003e\u003cbr\u003e- Andrew T. Schwarz, MBA\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Christian Connett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1533178879\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781533178879\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"J. Christian Connett","offers":[{"title":"Paperback","offer_id":48436833911039,"sku":"9781533178879","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a4f82343-b1eb-4b49-8ad0-94e7df915b59.jpg?v=1777158082","url":"https:\/\/www.whiterainbookhouse.com\/products\/principles-of-digital-marketing-j-christian-connett-9781533178879","provider":"WR Book House","version":"1.0","type":"link"}