{"product_id":"principles-of-integrated-marketing-communications-lawrence-ang-9781108703116","title":"Principles of Integrated Marketing Communications: An Evidence-Based Approach","description":"Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawrence Ang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108703119\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108703116\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 476\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.70w x 0.80d","brand":"Lawrence Ang","offers":[{"title":"Paperback","offer_id":45476580720895,"sku":"9781108703116","price":129.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8162338f-9fdd-47e7-bda5-fdde37413401.jpg?v=1715909467","url":"https:\/\/www.whiterainbookhouse.com\/products\/principles-of-integrated-marketing-communications-lawrence-ang-9781108703116","provider":"WR Book House","version":"1.0","type":"link"}