{"product_id":"principles-of-marketing-analytics-ijeoma-onwumere-9781398623293","title":"Principles of Marketing Analytics: Understand Data-Driven Decision-Making","description":"\u003cp\u003e\u003cb\u003eThis introductory textbook demystifies the complex field of marketing analytics, taking students on a journey from fundamental concepts to practical insights. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIdeal for undergraduate students, beginning to learn marketing analytics, \u003ci\u003e\u003cb\u003ePrinciples of Marketing Analytics\u003c\/b\u003e\u003c\/i\u003e covers: \u003cp\u003e\u003c\/p\u003e- Data collection and measurement\u003cbr\u003e- Customer segmentation and targeting\u003cbr\u003e- Marketing campaign optimization\u003cbr\u003e- Machine learning for marketing\u003cbr\u003e- Forecasting future marketing trends \u003cp\u003e\u003c\/p\u003eAs well as web analytics, social marketing analytics and exploring the potential of generative AI for A\/B testing and customer engagement. Learn how to implement data-driven marketing strategies through practical exercises and valuable insights. Online resources include PowerPoint slides and a guide for lecturers, and in-text features include a glossary, key learning points and real-world examples from companies such as Netflix and Airbnb.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ijeoma Onwumere\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398623296\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398623293\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Ijeoma Onwumere","offers":[{"title":"Hardcover","offer_id":47611671249151,"sku":"9781398623293","price":176.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f8eca190-a418-4920-904e-362faf24273b.jpg?v=1764515309","url":"https:\/\/www.whiterainbookhouse.com\/products\/principles-of-marketing-analytics-ijeoma-onwumere-9781398623293","provider":"WR Book House","version":"1.0","type":"link"}