{"product_id":"principles-of-marketing-openstax-9798330442553","title":"Principles of Marketing","description":"\u003cp\u003ePrinciples of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eSenior Contributing Authors\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDr. Maria Gomez Albrecht, University of Texas at Dallas\u003c\/p\u003e\u003cp\u003eDr. Mark Green, Simpson College\u003c\/p\u003e\u003cp\u003eLinda Hoffman, Ivy Tech Community College\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eContributing Authors\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eJacqueline Babb, Northwestern University\u003c\/p\u003e\u003cp\u003eLauren M. Donovan, Delaware County Community College\u003c\/p\u003e\u003cp\u003eDebra Ellerbrook, Concordia University Wisconsin\u003c\/p\u003e\u003cp\u003eLisa S. Goolsby, Southern New Hampshire University\u003c\/p\u003e\u003cp\u003eJaciel Keltgen, Minnesota State University\u003c\/p\u003e\u003cp\u003eSarah M. Shepler, Ivy Tech Community College\u003c\/p\u003e\u003cp\u003eDeborah Toomey, Northwest Missouri State University\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Openstax\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798330442553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Open Stax Textbooks\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 710\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.42d","brand":"Openstax","offers":[{"title":"Paperback","offer_id":46372698325247,"sku":"9798330442553","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_61f64084-768e-47b5-97fb-69b48d473b76.jpg?v=1732726696","url":"https:\/\/www.whiterainbookhouse.com\/products\/principles-of-marketing-openstax-9798330442553","provider":"WR Book House","version":"1.0","type":"link"}