{"product_id":"principles-of-marketology-volume-2-hashem-aghazadeh-9781137579805","title":"Principles of Marketology, Volume 2: Practice","description":"Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hashem Aghazadeh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137579803\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137579805\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 703\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.56d","brand":"Hashem Aghazadeh","offers":[{"title":"Hardcover","offer_id":48087680483583,"sku":"9781137579805","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac148ed3-8662-4284-aa4f-6d52b89af754.jpg?v=1769100806","url":"https:\/\/www.whiterainbookhouse.com\/products\/principles-of-marketology-volume-2-hashem-aghazadeh-9781137579805","provider":"WR Book House","version":"1.0","type":"link"}