{"product_id":"priority-is-action-greg-kihlstrom-9798324960919","title":"Priority is Action: 7 principles for better strategies, decisions, and outcomes","description":"\u003cp\u003eWhat do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting, or shared with a customer? While eloquently written prose may inspire and engage any audience for a short time, it is our actions that define both our priorities as well as our future success.\u003c\/p\u003e\u003cp\u003eOur priorities are what we \u003ci\u003edo\u003c\/i\u003e not what we \u003ci\u003esay\u003c\/i\u003e we'd like to do. This premise forms the foundation of \u003ci\u003ePriority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes\u003c\/i\u003e. In this twentieth book from best-selling author Greg Kihlström, readers are given a reality check on the difference between a strategic priority and business realities. The book is centered around seven principles that separate leading organizations from laggards, and the mindsets and ideals that make the difference between achieving important goals and getting mired in bureaucracy, groupthink, and a focus on the wrong things at the wrong times.\u003c\/p\u003e\u003cp\u003eThese seven principles are explained in terms of what we should be striving for as well as some of the myths that often plague otherwise high-functioning teams. Mixing real-world examples and stories with some hypotheticals, Kihlström has created a business book that offers practical advice and actions that readers can take immediately.\u003c\/p\u003e\u003cp\u003eDrawing on Kihlström's experience working with some of the world's top brands, as well as hundreds of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, \u003ci\u003eThe Agile Brand with Greg Kihlström\u003c\/i\u003e, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePriority is Action\u003c\/i\u003e is Kihlström's twentieth book, following the internationally best-selling \u003ci\u003eHouse of the Customer\u003c\/i\u003e (2023)\u003ci\u003e, \u003c\/i\u003eand his best-selling \u003ci\u003eThe Agile Brand Guide\u003c\/i\u003e series of short-read books on marketing technology platforms and concepts. \u003ci\u003eThe House of the Customer\u003c\/i\u003e will be available in January of 2024 in print, digital, and audio formats.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Kihlstrom\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798324960919\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Greg Kihlstrom","offers":[{"title":"Paperback","offer_id":47579983380735,"sku":"9798324960919","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5d11023-7271-47f0-8b41-88f1c2dab5df.jpg?v=1763877981","url":"https:\/\/www.whiterainbookhouse.com\/products\/priority-is-action-greg-kihlstrom-9798324960919","provider":"WR Book House","version":"1.0","type":"link"}