{"product_id":"pro-course-for-integrated-marketing-communications-aziza-abdelghafar-9798280392823","title":"Pro-Course For Integrated Marketing Communications: Harmonizing Your Message Across Advertising, PR, and Digital Channels","description":"\u003cp\u003e\u003cb\u003eSpeak with One Voice. Sell with One Message. Succeed with One Strategy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn a world where customers are bombarded with messages from every direction-on social media, in their inbox, through ads, PR stories, and more-\u003cb\u003eclarity and consistency win\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePro-Course For Integrated Marketing Communications: Harmonizing Your Message Across Advertising, PR, and Digital Channels\u003c\/i\u003e is not just another marketing book. It's a \u003cb\u003epractical, results-focused roadmap\u003c\/b\u003e for professionals who want to bring all parts of their brand communication into perfect alignment.\u003c\/p\u003e\u003cp\u003eWhether you're just stepping into the world of marketing or you're already leading campaigns, this coursebook helps you craft a \u003cb\u003ecoherent brand voice\u003c\/b\u003e and deliver your message with \u003cb\u003eimpact across every channel\u003c\/b\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aziza Abdelghafar\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798280392823\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Aziza Abdelghafar","offers":[{"title":"Paperback","offer_id":48217699582207,"sku":"9798280392823","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f449bc85-7fec-45de-97db-9bdde2ca2690.jpg?v=1771998864","url":"https:\/\/www.whiterainbookhouse.com\/products\/pro-course-for-integrated-marketing-communications-aziza-abdelghafar-9798280392823","provider":"WR Book House","version":"1.0","type":"link"}