{"product_id":"proactive-media-relations-mark-hunter-lavigne-9780919852754","title":"Proactive Media Relations: A Canadian Perspective, Third Edition","description":"\u003cp\u003eDrawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, \u003cem\u003eProactive Media Relations: A Canadian Perspective\u003c\/em\u003e, Third Edition provides an indispensable tool kit for professionals and students alike.\u003c\/p\u003e\u003cp\u003eMark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe relationship between media relations and effective marketing\u003c\/li\u003e \u003cli\u003eNewsworthiness and why it matters\u003c\/li\u003e \u003cli\u003eThe challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editors\u003c\/li\u003e \u003cli\u003eDiverse target audiences and their media habits\u003c\/li\u003e \u003cli\u003eMedia relations in French Canada\u003c\/li\u003e \u003cli\u003eInterview tips for television, radio and print\u003c\/li\u003e \u003cli\u003eHow to make effective use of social media to present a client's story\u003c\/li\u003e \u003cli\u003eTips on writing news releases, backgrounders, position papers and personality profile\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAt the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eProactive Media Relations \u003c\/em\u003eis a book no practitioner of the discipline--or student preparing for a career in the field--can afford to be without.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Hunter LaVigne\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0919852750\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780919852754\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Mark Hunter LaVigne","offers":[{"title":"Paperback","offer_id":43942615711999,"sku":"9780919852754","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_cf22b619-5b2f-4e68-955e-3a6e04c7c0dd.jpg?v=1681493381","url":"https:\/\/www.whiterainbookhouse.com\/products\/proactive-media-relations-mark-hunter-lavigne-9780919852754","provider":"WR Book House","version":"1.0","type":"link"}