{"product_id":"product-analytics-joanne-rodrigues-9780135258521","title":"Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights","description":"\u003cp\u003eThis guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't.\u003c\/p\u003e \u003cp\u003eDrawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop complex, testable theories for understanding individual and social behavior in web products\u003c\/li\u003e \u003cli\u003eThink like a social scientist and contextualize individual behavior in today's social environments\u003c\/li\u003e \u003cli\u003eBuild more effective metrics and KPIs for any web product or system\u003c\/li\u003e \u003cli\u003eConduct more informative and actionable A\/B tests\u003c\/li\u003e \u003cli\u003eExplore causal effects, reflecting a deeper understanding of the differences between correlation and causation\u003c\/li\u003e \u003cli\u003eAlter user behavior in a complex web product\u003c\/li\u003e \u003cli\u003eUnderstand how relevant human behaviors develop, and the prerequisites for changing them\u003c\/li\u003e \u003cli\u003eChoose the right statistical techniques for common tasks such as multistate and uplift modeling\u003c\/li\u003e \u003cli\u003eUse advanced statistical techniques to model multidimensional systems\u003c\/li\u003e \u003cli\u003eDo all of this in R (with sample code available in a separate code manual)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joanne Rodrigues\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0135258529\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780135258521\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Addison-Wesley Professional\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.90w x 1.10d","brand":"Joanne Rodrigues","offers":[{"title":"Paperback","offer_id":43995492155647,"sku":"9780135258521","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a48eb706-21a4-451f-b873-6048768c5578.jpg?v=1683336123","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-analytics-joanne-rodrigues-9780135258521","provider":"WR Book House","version":"1.0","type":"link"}