{"product_id":"product-and-new-product-management-yoramjerry-wind-9781636514017","title":"Product and New Product Management","description":"\u003cp\u003eDeveloping and managing successful products requires a deep understanding of consumer needs, market trends, and strategic planning. Product and New Product Management by Yoram (Jerry) Wind explores the critical factors behind effective product development, from idea generation to market launch and lifecycle management.\u003c\/p\u003e\u003cp\u003eAs part of the Legend in Marketing series, this volume compiles Wind's influential research on innovation, brand positioning, and product portfolio strategies. His insights help businesses minimize risks, optimize product performance, and stay ahead in competitive markets. This book also features expert commentary that connects foundational theories to today's fast-evolving business landscape.\u003c\/p\u003e\u003cp\u003eWhether you're a product manager, marketer, or entrepreneur, this book provides research-backed frameworks to guide your product decisions. Gain insights into what makes products succeed, how to navigate market disruptions, and strategies to drive long-term growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yoram(jerry) Wind,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514014\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514017\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 330\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Yoram(jerry) Wind","offers":[{"title":"Paperback","offer_id":48449922171135,"sku":"9781636514017","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25888b52-dbc2-43ee-a85b-c2f3fd555d0f.jpg?v=1777265490","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-and-new-product-management-yoramjerry-wind-9781636514017","provider":"WR Book House","version":"1.0","type":"link"}