{"product_id":"product-and-service-design-innovation-ant-nio-augusto-fernandes-9783031127731","title":"Product and Service Design Innovation","description":"\u003cp\u003eThis textbook describes strategic product and service planning, introducing the concept of innovation. Linear models of product development are presented, and the product concept and system architecture generation are introduced. The responsiveness of the development process to uncertainty and complexity is covered, as well as ways of managing portfolios, programmes and projects. This textbook results from the author's experience of teaching more than 40 years. The methods described in the book have been taught and applied by the students. Examples of concept development projects of products and services carried out by the students are described, many of them revealing great creativity.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Antio Augusto Fernandes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031127730\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031127731\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 6.22w x 0.79d","brand":"Antio Augusto Fernandes","offers":[{"title":"Hardcover","offer_id":44364941820159,"sku":"9783031127731","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1a7a090a-3d9d-419b-b857-55a94099125f.jpg?v=1697055739","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-and-service-design-innovation-ant-nio-augusto-fernandes-9783031127731","provider":"WR Book House","version":"1.0","type":"link"}