{"product_id":"product-and-services-management-george-j-avlonitis-9781412908658","title":"Product and Services Management","description":"\u003cstrong\u003eProduct and Services Management\u003c\/strong\u003e provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product\/service portfolio evaluation, new product\/service development and product\/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George J. Avlonitis,Paulina Papastathopoulou\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412908655\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412908658\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.70w x 0.63d","brand":"George J. Avlonitis","offers":[{"title":"Paperback","offer_id":48444761899263,"sku":"9781412908658","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_57db4fde-bfce-49a6-8387-fcfab5010ed9.jpg?v=1777214381","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-and-services-management-george-j-avlonitis-9781412908658","provider":"WR Book House","version":"1.0","type":"link"}