{"product_id":"product-competitive-intelligence-james-michael-9780999766941","title":"Product Competitive Intelligence","description":"Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated with these entities, which is analyzed to develop effective business strategies. Product Intelligence provides deep understanding, insights and analytics on a company's products and those of its competitors. Micro-demographics intelligence provides understanding of the interests, needs, and values of the members of the core groups constituting the consumer base of a product, service, or system. The goal of merging these three analytical approaches is the derivation of superiority metrics which form the basis of the value propositions that appeal to these consumers. Through targeted marketing these value propositions are delivered to the consumers in each segment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Michael\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0999766945\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999766941\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Zelfin LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.31d","brand":"James Michael","offers":[{"title":"Paperback","offer_id":43983635153151,"sku":"9780999766941","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a169801-f910-474c-bbc5-82d28c866d4d.jpg?v=1683267824","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-competitive-intelligence-james-michael-9780999766941","provider":"WR Book House","version":"1.0","type":"link"}