{"product_id":"product-design-and-the-role-eujin-pei-9780367630010","title":"Product Design and the Role of Representation: Foundations for Design Thinking in Practice","description":"\u003cp\u003e\u003cem\u003e\"This book responds to the expression 'all you always wanted to know about design representation but didn't know where to ask'. Indeed, the book is a thematic guide to design representation, and the amount of information about design representations it holds is phenomenal.\"\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eProfessor Gabriela Goldschmidt\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eTechnion - Israel Institute of Technology\u003c\/p\u003e \u003cp\u003eThis book extends understanding of the design process by exploring design representation types and examining them as theoretical constructs. It shows how fidelity and ambiguity inform the creative act of design, and considers design thinking through the lens of design representation.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eDesign thinking is a method that has the potential to stimulate and enhance creativity. This book enhances understanding of what constitutes design thinking, why it is used and　how it can be applied in practice to explore and develop ideas. The book positions a particular type of thinking through design　representations, exploring this from its roots in design　history, to the types of thinking in action associated with contemporary　design practice. A taxonomy of design representations as a scaffold to express design intent, is applied to real world case studies.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eProduct Design and the Role of Representation\u003c\/strong\u003e will be of interest to those working in or studying product development, engineering design and additive manufacturing.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eujin Pei, James Andrew Self\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 036763001X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367630010\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.63d","brand":"Eujin Pei","offers":[{"title":"Hardcover","offer_id":44056016879871,"sku":"9780367630010","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9f0afe7-55ab-4e37-b451-34f8f936a77e.jpg?v=1685039064","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-design-and-the-role-eujin-pei-9780367630010","provider":"WR Book House","version":"1.0","type":"link"}