{"product_id":"product-development-innovation-teams-teresa-jurgens-kowal-phd-9780984823666","title":"Product Development Innovation Teams: Organizing for Success in New Product Development","description":"This book provides an introduction to product development and innovation teams. First, we identify different types of innovation projects that are characterized by different levels of risk and potential reward. The market, technology, and product category are important to understanding the risk of the product development effort. Teams are the most common way to achieve high performance work, yet the team needs to be organized to best deliver the goals and objectives of the work. Innovation teams are typically cross-functional to represent all of the functions necessary to develop the new product. As the complexity of the new product development effort increases, the structure of the innovation team moves from an embedded functional group to a self-sufficient venture team. Project leaders are key to the success of a new product development team. Leadership characteristics and team building tools are discussed to increase the chances of success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Teresa Jurgens-Kowal Phd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0984823662\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780984823666\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Get to the Point Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 68\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.01w x 0.14d","brand":"Teresa Jurgens-Kowal Phd","offers":[{"title":"Paperback","offer_id":44063605981439,"sku":"9780984823666","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7b34a218-a540-410d-a814-5fd7ebd31d64.jpg?v=1685390560","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-development-innovation-teams-teresa-jurgens-kowal-phd-9780984823666","provider":"WR Book House","version":"1.0","type":"link"}