{"product_id":"product-leadership-robert-g-cooper-9780465014330","title":"Product Leadership: Pathways to Profitable Innovation","description":"As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the \"stage-gate\" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. \u003ci\u003eProduct Leadership\u003c\/i\u003e won't just tell you what things are helpful to your company's success. Now it will tell you \u003ci\u003ehow and how much\u003c\/i\u003e they help.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert G. Cooper\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 046501433X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780465014330\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.54h x 6.44w x 1.01d","brand":"Robert G. Cooper","offers":[{"title":"Hardcover","offer_id":43919803318527,"sku":"9780465014330","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_adc55d51-3c1d-4caa-a20f-4967cccfaf45.jpg?v=1680811999","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-leadership-robert-g-cooper-9780465014330","provider":"WR Book House","version":"1.0","type":"link"}