{"product_id":"product-led-growth-bush-wes-9781777119317","title":"Product-Led Growth: How to Build a Product That Sells Itself","description":"\u003cp\u003e\u003cstrong\u003e\"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done.\" \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eNir Eyal, Author of \"Hooked\" and \"Indistractible\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.\" \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eOmar Zenhom, CEO, WebinarNinja\u003c\/p\u003e\u003cp\u003e\"Why did I just blow $300K promoting a whitepaper?\"\u003c\/p\u003e\u003cp\u003eThat's the hard question I asked myself but couldn't answer--after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.\u003c\/p\u003e\u003cp\u003eBut after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.\u003c\/p\u003e\u003cp\u003eHi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.\u003c\/p\u003e\u003cp\u003eBut what does it mean to be \"product-led\"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?\u003c\/p\u003e\u003cp\u003eYou'll find answers to all of these questions inside this book. In addition, I'll also show you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eHow to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours--and why you should do it (Ch. 10)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhich HUGE mistake ProfitWell's Patrick Campbell says can \"kill your growth and set you up for long-term failure\"...and how to avoid making it (Ch. 8)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhich of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat the \"Triple-A\" sprint cycle is and how to use it to build a sustainable growth process--in just 1 month (Ch. 12)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to stop paying customers from slipping away (Ch. 15)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe 3 apocalyptic \"tidal waves\" that are coming for SaaS companies--and what you MUST do to survive them (Ch. 1)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to make free trial and freemium users hunger to upgrade to paid (Ch. 9)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhich 7 people you need in your \"tiger team\" to run a successful product-led growth team (Ch. 11)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProduct-Led Growth also comes packed with \"do this, not that\" real-life examples from the industry's biggest brands--as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.\u003c\/p\u003e \u003cp\u003eSo if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, \u003cstrong\u003eorder your copy of Product-Led Growth today.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"This is one of my favorite books of 2019.\"\u003c\/strong\u003e - Zeno Roch, Chief Product Office, Liferay Cloud\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"A must-read book for SaaS founders, especially if you have a self-serve SaaS.\" -\u003c\/strong\u003e Kaloyan Yankulov, Encharge\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now.\" \u003c\/strong\u003e- James Gill, CEO, GoSquared\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bush Wes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1777119316\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781777119317\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Product-Led Institute\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Bush Wes","offers":[{"title":"Hardcover","offer_id":44053215936767,"sku":"9781777119317","price":22.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_04cf703d-8295-4fca-9d94-4c828bdc4241.jpg?v=1685023084","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-led-growth-bush-wes-9781777119317","provider":"WR Book House","version":"1.0","type":"link"}