{"product_id":"product-management-asomi-ithia-9781838590635","title":"Product Management: Understanding Business Context and Focus","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProduct management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation's aims, strategies and culture and what they mean for them. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProduct Management: Understanding Business Context and Focus \u003c\/em\u003eexplores how business context and focus relate to, and impact, product management, from the organisation's vision statement to objectives, strategy, values and culture. Looking specifically at what each encompasses, the book examines the different approaches taken by organisations and how this flows down to and can be navigated by product people.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProduct Management: Understanding Business Context and Focus\u003c\/em\u003e is the second of a four book series. Together, the books are designed to provide a straight-talking and pragmatic approach to the creation, delivery and management of products in such a way that creates value for your customers and business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Asomi Ithia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1838590633\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781838590635\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Troubador Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.23d","brand":"Asomi Ithia","offers":[{"title":"Paperback","offer_id":47611830468863,"sku":"9781838590635","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73612e9f-4269-405a-b23e-a254fc601409.jpg?v=1764516352","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-management-asomi-ithia-9781838590635","provider":"WR Book House","version":"1.0","type":"link"}