{"product_id":"product-management-mario-mcclure-9781635492354","title":"Product Management","description":"This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product's lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mario McClure\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1635492351\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781635492354\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Larsen and Keller Education\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 289\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.69d","brand":"Mario McClure","offers":[{"title":"Hardcover","offer_id":43984791142655,"sku":"9781635492354","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_90f9ffe3-66de-45cf-bac0-fbc8ffb06e2a.jpg?v=1683274189","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-management-mario-mcclure-9781635492354","provider":"WR Book House","version":"1.0","type":"link"}