{"product_id":"product-managers-fieldguide-linda-gorchels-9780071410595","title":"Product Manager's Fieldguide","description":"\u003cp\u003eThe ideal companion to the author's bestselling \u003ci\u003eThe Product Manager's Handbook\u003c\/i\u003e, \u003ci\u003eThe Product Manager's Field Guide \u003c\/i\u003eexpands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linda Gorchels\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071410597\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071410595\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.50h x 5.98w x 0.53d","brand":"Linda Gorchels","offers":[{"title":"Paperback","offer_id":47202617917695,"sku":"9780071410595","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0699d8e3-9ebd-4247-8588-e99f5fa078d7.jpg?v=1756832893","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-managers-fieldguide-linda-gorchels-9780071410595","provider":"WR Book House","version":"1.0","type":"link"}