{"product_id":"product-marketing-simplified-srini-sekaran-9798667425731","title":"Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market","description":"\u003cp\u003e\u003cem\u003e\"A must-read for anybody that wants to learn about the art and science of this role.\"\u003c\/em\u003e\u003cb\u003e\u003cbr\u003e- Jeevan Patil, Head of Product Marketing, Cisco Meraki\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cem\u003e\"Whether you're starting out or are a product marketing leader already, this book will really help you  ..] make an impact.\"\u003cbr\u003e\u003c\/em\u003e\u003cb\u003e- Anuneet Kumar, VP of Product Marketing, Salesforce\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eLaunch Products the Right Way. \u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eA comprehensive guide to product marketing\u003c\/b\u003e - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003cem\u003eProduct Marketing, Simplified\u003c\/em\u003e covers: \u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding the customer journey\u003c\/li\u003e\n\u003cli\u003eCreating personas\u003c\/li\u003e\n\u003cli\u003eBuilding positioning statements\u003c\/li\u003e\n\u003cli\u003eWriting compelling messaging\u003c\/li\u003e\n\u003cli\u003eBuilding a go-to-market strategy\u003c\/li\u003e\n\u003cli\u003eDetermining pricing and packaging\u003c\/li\u003e\n\u003cli\u003eLaunching products\u003c\/li\u003e\n\u003cli\u003eWorking with analysts and the press\u003c\/li\u003e\n\u003cli\u003eEnabling sales and creating demand\u003c\/li\u003e\n\u003cli\u003eInfluencing the product roadmap\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Srini Sekaran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8667425737\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798667425731\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.47d","brand":"Srini Sekaran","offers":[{"title":"Paperback","offer_id":44043709415679,"sku":"9798667425731","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc1a8ea4-1cad-4b7a-9bd9-e291e2a5df2d.jpg?v=1684968701","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-marketing-simplified-srini-sekaran-9798667425731","provider":"WR Book House","version":"1.0","type":"link"}