{"product_id":"product-planning-essentials-kenneth-b-kahn-9780765626080","title":"Product Planning Essentials","description":"\u003cp\u003eConcise yet comprehensive, \u003ci\u003eProduct Planning Essentials, \u003c\/i\u003eSecond Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003eChanges to the Second Edition\u003c\/p\u003e \u003cp\u003e- Addition of two chapters on design and legal considerations.\u003c\/p\u003e \u003cp\u003e- Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.\u003c\/p\u003e \u003cp\u003e- Simplified technical discussions of planning techniques for improved comprehension.\u003c\/p\u003e \u003cp\u003e- Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth B. Kahn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 076562608X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765626080\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.10w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 316","brand":"Kenneth B. Kahn","offers":[{"title":"Paperback","offer_id":44829653893375,"sku":"9780765626080","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_947a7e3f-9584-41dc-b160-62a64d105cd0.jpg?v=1708451322","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-planning-essentials-kenneth-b-kahn-9780765626080","provider":"WR Book House","version":"1.0","type":"link"}