{"product_id":"product-strategy-for-high-technology-michael-mcgrath-9780071362467","title":"Product Strategy for High Technology Companies","description":"One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael E. McGrath\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071362460\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071362467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.32h x 6.30w x 1.27d","brand":"Michael E. McGrath","offers":[{"title":"Hardcover","offer_id":43994742325503,"sku":"9780071362467","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f2c39c9-0e06-4c37-8de4-0de2e96e447c.jpg?v=1683331922","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-strategy-for-high-technology-michael-mcgrath-9780071362467","provider":"WR Book House","version":"1.0","type":"link"}