{"product_id":"product-strategy-gary-metcalfe-9781728684895","title":"Product Strategy: Mastering the Basics and Dominating the Competition","description":"So you have a great product. Guess what? Your competitors have one as well. \u003cp\u003e\u003c\/p\u003eHow do you ensure that your product stands out? How do you guarantee the success of your hard work? \u003cbr\u003eThe answer: \u003cbr\u003eProduct Strategy\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAll great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way \u003c\/p\u003e\u003cp\u003eLearning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnclear product goals\u003c\/li\u003e\n\u003cli\u003eCustomer miscommunication\u003c\/li\u003e\n\u003cli\u003ePoor vision and hefty backlogs\u003c\/li\u003e\n\u003cli\u003eLack of feedback\u003c\/li\u003e\n\u003cli\u003ePoor marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eand much much more.....\u003c\/p\u003e\u003cp\u003eProduct strategy encompasses a large number of principles. In this book you will learn the basics which will help you \u003cstrong\u003eget your strategy up and running in no time \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHere's a small taste of what you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eElements of a great vision\u003c\/li\u003e\n\u003cli\u003eOptimal marketing strategies\u003c\/li\u003e\n\u003cli\u003eCustomer feedback\u003c\/li\u003e\n\u003cli\u003eHow to fix a bad strategy\u003c\/li\u003e\n\u003cli\u003eProduct management\u003c\/li\u003e\n\u003cli\u003eImportant roles\u003c\/li\u003e\n\u003cli\u003eCareers in product management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGrab your copy today \u003c\/strong\u003eand learn how you can ensure a successful product launch and create the results you desire within your organization \u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Metcalfe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1728684897\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781728684895\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"Gary Metcalfe","offers":[{"title":"Paperback","offer_id":44616704884991,"sku":"9781728684895","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bf41c83b-9596-463d-8547-59c381601f11.jpg?v=1703021838","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-strategy-gary-metcalfe-9781728684895","provider":"WR Book House","version":"1.0","type":"link"}