{"product_id":"product-strategy-gary-metcalfe-9781790793549","title":"Product Strategy: A Guide Beyond the Basics","description":"\u003cstrong\u003e\u003c\/strong\u003eLearning how to create and manage a product strategy is essential to dominate your competition! \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMany companies may try to go without this strategy, assuming that they will be just fine developing \u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eproducts without one. Often this leads to a lot of issues, wasted time and money, and a product that \u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003efails. Do not be one of them!\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eInside you will learn: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhat is a product strategy\u003c\/li\u003e\n\u003cli\u003eThe different types of innovations that you may work on with your products\u003c\/li\u003e\n\u003cli\u003eHow to differentiate your products\u003c\/li\u003e\n\u003cli\u003eHow to pick out the right customers for your product\u003c\/li\u003e\n\u003cli\u003eWhen it is time to pivot or make changes to your product ideas\u003c\/li\u003e\n\u003cli\u003eHow often you need to make changes to your product strategy\u003c\/li\u003e\n\u003cli\u003eHow to improve the customer experience\u003c\/li\u003e\n\u003cli\u003eWhy the product strategy is so important to growing your business\u003c\/li\u003e\n\u003cli\u003eThe life cycle of your product and why it is so important to learn and understand\u003c\/li\u003e\n\u003cli\u003eSimple ways to be clear on your innovation strategy\u003c\/li\u003e\n\u003cli\u003eThe importance of getting your business model to work with your product strategy\u003c\/li\u003e\n\u003cli\u003eAnd so much more\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWhen you are ready to add a \u003cstrong\u003eproduct strategy \u003c\/strong\u003eto your business, either with a brand new product or with the one you have had on the market for some time, make sure to get this guidebook to help you get started!\u003c\/p\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Metcalfe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1790793548\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781790793549\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d","brand":"Gary Metcalfe","offers":[{"title":"Paperback","offer_id":48445736255743,"sku":"9781790793549","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_516a2f1c-4ac5-4c4e-95ed-c027bfda06d0.jpg?v=1777220323","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-strategy-gary-metcalfe-9781790793549","provider":"WR Book House","version":"1.0","type":"link"}