{"product_id":"product-strategy-roadmaps-linda-gorchels-9798531819338","title":"Product Strategy \u0026 Roadmaps: 2021","description":"Are you a strategic thinker? Or do you find it hard to rise above the fray of day-to-day thinking? \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eProduct Strategy \u0026amp; Roadmaps\u003c\/i\u003e\u003c\/b\u003e can help you move from operational to strategic thinking. It starts with foundational definitions. Next, it provides succinct and structured guidance on writing vision statements. It puts context into evaluating growth arenas. Then it shows how to integrate these thought processes into crafting product strategy and roadmaps. \u003cp\u003e\u003c\/p\u003eThe book addresses questions such as: \u003cul\u003e\n\u003cli\u003eWhat does product strategy include?\u003c\/li\u003e\n\u003cli\u003eIs there a difference between a product vision and a product concept?\u003c\/li\u003e\n\u003cli\u003eUnder what circumstances should you be first to market?\u003c\/li\u003e\n\u003cli\u003eWhat are the three growth arenas and how much effort should you allocate to each?\u003c\/li\u003e\n\u003cli\u003eHow should you approach creating a product family roadmap?\u003c\/li\u003e\n\u003cli\u003eWhat are the pros and cons of product platforms?\u003c\/li\u003e\n\u003cli\u003eWill better customer research improve your hindsight, insight and foresight?\u003c\/li\u003e\n\u003c\/ul\u003eProduct Strategy \u0026amp; Roadmaps provides a disciplined, yet flexible way for product managers to plan for the future.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linda Gorchels\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8531819334\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798531819338\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Linda Gorchels","offers":[{"title":"Paperback","offer_id":44058509148415,"sku":"9798531819338","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_de72b9ed-6a29-416f-b1e1-9c862d540b60.jpg?v=1685052971","url":"https:\/\/www.whiterainbookhouse.com\/products\/product-strategy-roadmaps-linda-gorchels-9798531819338","provider":"WR Book House","version":"1.0","type":"link"}