{"product_id":"productized-david-hart-9798335184861","title":"Productized: Stop Selling Time \u0026 Transition To Selling SaaS","description":"\u003cb\u003eStop Selling Your Time \u0026amp; Transition To SaaS \u0026amp; Scalability\u003c\/b\u003e\u003cp\u003eThis book is for Agency Owners who either have a product bubbling away in their heads and want to figure out the best way to make it a reality; or have an existing product and are wrestling with where to take it and how to balance that against the demands of running an agency. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAs a former Agency Owner, successful SaaS Founder and Advisor to agencies creating their own SaaS products, this is the book I wish I'd been given when I embarked on my own Agency-to-SaaS journey.\u003cb\u003eThe book is split into four broad sections, providing specific outcomes for the reader: \u003c\/b\u003e\u003col\u003e\n\u003cli\u003eThe case for SaaS as an alternative or an addition to client work, and whether the time is right for you to make the change.\u003c\/li\u003e\n\u003cli\u003eHow to work out whether your idea has potential, what that looks like for your current business and creating a plan that the key stakeholders can get behind.\u003c\/li\u003e\n\u003cli\u003eThe practicalities of making the switch from an organizational and funding perspective.\u003c\/li\u003e\n\u003cli\u003eHow to scale a SaaS business as an Agency Owner. You have a lot of advantages because of your background, but also a couple of extra things to contend with, too.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cb\u003eAgency Owners look to switch to a SaaS model for four main reasons: \u003c\/b\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eScale\u003c\/b\u003e. Selling consultancy has a direct correlation to the people you hire to deliver whereas a product has a less linear connection to the size of your team.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePredictability\u003c\/b\u003e. Project-based consultancy is often subject to peaks and troughs which can make resource planning a nightmare. Products, especially SaaS, tend to have a predictable revenue stream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eControl. \u003c\/b\u003eA consultancy's output is largely what the client wants. Even if it's a stupid idea. When it's your product business, you're the final arbiter of what good looks like.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eValuation.\u003c\/b\u003e Agencies are valued as a multiple of EBITDA: SaaS as a multiple of Annual Recurring Revenue. SaaS companies are often worth between 5X and 10X that of an agency doing the same level of revenue. \u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cb\u003eWhat this book is not: \u003cbr\u003eA manifesto. \u003c\/b\u003eI made a whole switch from Agency to SaaS, but my way isn't the only way. I've worked with plenty of agencies who run a SaaS business alongside their consultancy. I deal with these questions in the book. But it's not a 'my way or the highway' type of approach.\u003cbr\u003e\u003cb\u003eA biography. \u003c\/b\u003eI reference my own and others' experiences, but only to illustrate the broader themes that are covered.\u003cbr\u003e\u003cb\u003eA SaaS Sales \u0026amp; Marketing Guide\u003c\/b\u003e. There are hundreds of books and other resources out there to help you with these subjects. While I make reference to them, my main goal is getting you to the best place to make the transition to selling SaaS. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAgency Owners have an unfair advantage over others when it comes to starting a SaaS. Done well, you can create significantly more financial value for yourself and your family. Isn't it time you made the transition?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Hart\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798335184861\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.62d","brand":"David Hart","offers":[{"title":"Paperback","offer_id":48800902217983,"sku":"9798335184861","price":21.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/productized-david-hart-9798335184861","provider":"WR Book House","version":"1.0","type":"link"}