{"product_id":"professional-personal-chef-candy-wallace-9780471752196","title":"Professional Personal Chef","description":"The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense. \u003cp\u003eWritten by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career.\u003c\/p\u003e \u003cp\u003eFilled with resources rich in detail, this useful and engaging text covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe evolution of the professional personal chef career path\u003c\/li\u003e \u003cli\u003eThe benefits and disadvantages of various forms of business ownership\u003c\/li\u003e \u003cli\u003eOperating legally\u003c\/li\u003e \u003cli\u003eWriting an effective business plan\u003c\/li\u003e \u003cli\u003eCreating a vision statement, mission statement, and elevator speech for your personal chef business\u003c\/li\u003e \u003cli\u003eManaging and securing finances\u003c\/li\u003e \u003cli\u003eIdentifying target markets and revenue streams\u003c\/li\u003e \u003cli\u003eDeveloping marketing and sales plans and quality customer service\u003c\/li\u003e \u003cli\u003eA day in the life of a personal chef\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs.\u003c\/p\u003e \u003cp\u003eA complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents.\u003c\/p\u003e \u003cp\u003eCulinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find \u003cb\u003e\u003ci\u003eThe Professional Personal Chef\u003c\/i\u003e\u003c\/b\u003e the essential A-to-Z guide to this exciting career.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Candy Wallace, Greg Forte\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471752193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471752196\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.20h x 8.80w x 0.70d","brand":"Candy Wallace","offers":[{"title":"Hardcover","offer_id":44119746740479,"sku":"9780471752196","price":91.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c67a6c9d-66ba-4fb6-96c1-6a9d1b23b20a.jpg?v=1687410738","url":"https:\/\/www.whiterainbookhouse.com\/products\/professional-personal-chef-candy-wallace-9780471752196","provider":"WR Book House","version":"1.0","type":"link"}