{"product_id":"professional-services-marketing-john-e-doerr-9781118604342","title":"Professional Services Marketing","description":"\u003cp\u003e\u003cb\u003eA proven approach to revenue-generating marketing and client development\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProfessional Services Marketing\u003c\/i\u003e is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its \u003ci\u003eSecond Edition\u003c\/i\u003e, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews\u003c\/li\u003e \u003cli\u003eAuthors Mike Schultz and John E. Doerr are the coauthors of the \u003ci\u003eWall Street Journal\u003c\/i\u003e and \u003ci\u003eInc. Magazine\u003c\/i\u003e bestseller \u003ci\u003eRainmaking Conversations\u003c\/i\u003e and \u003ci\u003eProfessional Services Marketing\u003c\/i\u003e; Lee W. Frederiksen is coauthor of \u003ci\u003eOnline Marketing for Professional Services\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eWill be widely promoted via multiple online routes and direct mail marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFirms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Schultz, John E. Doerr, Lee Frederiksen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118604342\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118604342\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.31h x 6.35w x 1.15d","brand":"Mike Schultz","offers":[{"title":"Hardcover","offer_id":43947779981567,"sku":"9781118604342","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9a6c4b41-8079-41d1-8e0a-856c45088cdc.jpg?v=1681520752","url":"https:\/\/www.whiterainbookhouse.com\/products\/professional-services-marketing-john-e-doerr-9781118604342","provider":"WR Book House","version":"1.0","type":"link"}