{"product_id":"profit-on-every-plate-utkarsh-gulati-9798269492094","title":"Profit on Every Plate: The Ultimate Guide to Menu Engineering for Restaurants, Cafe's, QSR and Cloud Kitchens","description":"\u003cb\u003eProfit on Every Plate: A Practical Guide to Menu Engineering for Restaurants, Cloud Kitchens \u0026amp; Cafés\u003c\/b\u003e\u003cp\u003eby \u003cb\u003eUtkarsh Gulati\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTurn your menu into your most powerful profit-making tool.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMost restaurants don't fail because of bad food - they fail because of bad numbers.\u003cbr\u003eIn \u003ci\u003eProfit on Every Plate\u003c\/i\u003e, hospitality leader \u003cb\u003eUtkarsh Gulati\u003c\/b\u003e breaks down the hidden art and science of \u003cb\u003emenu engineering\u003c\/b\u003e, helping restaurateurs, café owners, and cloud kitchen entrepreneurs design menus that sell smartly and profit sustainably.\u003c\/p\u003e\u003cp\u003eWhether you run a 20-seater café, a multi-brand cloud kitchen, or a QSR franchise, this book shows you how to: \u003c\/p\u003e\u003cp\u003e✅ \u003cb\u003eDecode customer psychology\u003c\/b\u003e - and use design, layout, and pricing tricks that influence buying behavior.\u003cbr\u003e✅ \u003cb\u003eEngineer menu items\u003c\/b\u003e to maximize margins without compromising quality.\u003cbr\u003e✅ \u003cb\u003eCalculate true food costs, contribution margins, and profit per plate.\u003c\/b\u003e\u003cbr\u003e✅ \u003cb\u003eCraft irresistible combos, upsells, and visual appeal\u003c\/b\u003e that turn menus into sales machines.\u003cbr\u003e✅ \u003cb\u003eAvoid the top 5 pricing mistakes\u003c\/b\u003e that silently drain restaurant profits.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Utkarsh Gulati\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798269492094\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.22d\u003c\/p\u003e","brand":"Utkarsh Gulati","offers":[{"title":"Paperback","offer_id":48154202046719,"sku":"9798269492094","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8740816c-15c9-49b4-a352-f10a8cf25be4.jpg?v=1770788579","url":"https:\/\/www.whiterainbookhouse.com\/products\/profit-on-every-plate-utkarsh-gulati-9798269492094","provider":"WR Book House","version":"1.0","type":"link"}