{"product_id":"programmed-viewership-rea-amit-9780472058495","title":"Programmed Viewership: Japanese Tele-Mediality, Seriality, and Film as a Social Medium","description":"\u003cp\u003e\u003ci\u003eProgrammed Viewership \u003c\/i\u003eexamines the concept of \"program\" in Japanese cinema as an organizing framework that links marketing and promotion, exhibition and distribution, and viewing practices in public and domestic spaces. Rea Amit defines \"program\" as the ideological infrastructure or platform that perpetuates habitual and ritualistic patterns in film production and reception. Amit takes a holistic approach to understanding more than a century of Japanese cinema through the analysis of material film ephemera, cinema theatre, film content, and viewership. This framework positions programming, rather than provenance, as the decisive factor that confers a film's cultural and institutional identity. While earlier scholarship has gestured toward loosening the tie between cinematic identity and its nation of origin, \u003ci\u003eProgrammed Viewership \u003c\/i\u003eextends this insight by emphasizing that production constitutes only one dimension of a broader programmatic system.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rea Amit\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0472058495\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780472058495\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Michigan Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2027\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Rea Amit","offers":[{"title":"Paperback","offer_id":50546700878079,"sku":"9780472058495","price":34.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/programmed-viewership-rea-amit-9780472058495","provider":"WR Book House","version":"1.0","type":"link"}